Muziboo.com: Get An Audience

Posted by Srini

January 8, 2009

Their passion for creating something from scratch made this young couple from Banglore to do a part-time weekend project to provide a Web 2.0 platform for sharing and discussing music. This was apart from their full-time work at a startup company involved in embedded solutions, where he was in Engineering team and she in the HR team. But the company scraps down the product due to funding issues. On the other side their hobby project had been gaining steam with ever increasing number of users. This gave them the impetus to make their hobby into a full time venture.

The key idea of their project is not just promoting music, but to provide a place to add fun in the process of creating, exchanging and discussing music. In a true Web 2.0 style, users can upload their audio and share with others for free. Muziboo.com started during August 2007, has a healthy mix of people right from sound engineers & short film makers to composers & label owners and plays as a ‘one stop huddle’ for anybody with aspirations for music. The users showcase and make their work better with the help of their peers adding constructive criticism similar to the commenting system for a blog article in a Web 2.0 style.

The self funded Banglore based company has no employees. Nithya takes care of marketing while her husband Prateek does the coding and there are no official designations yet. It is a classic example of a bootstrapped venture. On their marketing strategy, Nithya tells “Customer service is marketing”, I hope this dedication will keep their brand to be well known in the days to come.

In response to their users’ feedback, they have introduced added benefits like high bitrate streaming, private sharing, unlimited photo uploads etc., for a premium professional package of $25 per year. With half a million page views per month, they are scaling the absolute size of Muziboo.com to hit sustainability with their model.

The site is quite interactive and there is a 24 Hour internet radio which plays songs prepared by its members. There are different bands and you too can create your own band at the website.

Email: contact@muziboo.com

Blog:muziboo.com/blog

Charlie Bartlett ipod

Nithya blogs at nithyadayal.com/blog and Prateek blogs at prateekdayal.net/blog

product company