Hover.in set to revolutionize in-text content & Ads
Till date in-text Ads are somewhat the usual thing used in the websites to make those extra bucks. Though there are a number of in-text Ad networks in the world, there is no control for the owner of the web site over the Ads being served at his/her own web site.
“We change it all !!”, triumphs Arun the CEO of hover.in. Arun & Bosky the founders of hover.in are churning out a new technology of its kind wherein the web site owners can decide on what Ads will be served on their website. American Splendor ipod
Boasting of the fact that they are the world’s first, this Pune based Indian startup Hover.in provides a new platform of in-text customized content and Ad delivery platform. The demand should see an expanding trend since the advertising model gives more control for the advertisers and the publisher. They are moving towards an action based online advertising model.
On the branding perspective Arun is optimistic that the viral concept in the product which is now in beta will make the selling by itself. Little or no marketing is needed to make the selling. The demand expands for an advertising model if the advertisers and publishers are having more control, tells the 33 year old entrepreneur.
Way back in the year 2007 when Arun was in USA, he stumbled with Bosky’s (Bhasker) pet project on in-text technology. After initial brainstorming for a couple of months the two decided to build a prototype to look at the feasibility of the project. Thus rolled out hover.in.
With seed funding for this Pune based start-up coming from a media company in April’08 they plan to reach the Indian market in the first year and subsequently going global.
While Bosky handles the tech side, Arun takes care of the business side of the company which now employs 8 people, with a former Google intern being their first employee to churn out the crawl engine. While employing people, Arun believes in attitude of people rather than skill sets. He believes that skills can be acquired, but not attitude. Of course he looks for the flexible and willing minds to take on new challenges to make hover.in create waves in the online advertisement segment.
Now in beta, hover is offered to select publishers. With more positive feedback from the beta users, hover will be public in a couple of months. Its available for free to any online publisher / blogger.
Arun’s blogs @ trak.in
Bosky blogs @ bhaskervk.com
Address:
Hover Technologies Pvt. Ltd.,203, Empire Landmark,
Kedari Nagar, Wanowarie,
Pune - 13
contact@hover.in
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
Hi Srini..
This article is really nice and motivating too..
Keep doing such good thing here..
A suggestion: “It ll b easy to read if u increase the text size a lil big”
Dear Srini,
This is a great start. Precise and to the point. Good to see the eco-system for startups steaming up!
Suresh
F5ive Technologies
Business Blogging
Its very good content and author has presented in a easily understandable way. Reading once is enough to understand entirely..
Articles like this will help many people who are willing to be an entrepreneur.
Good Work!! Congrats Srini!! I like to see more such blogs from you.